Retail

Shopping centres in Australia have evolved from mere retail spaces to vibrant hubs of entertainment and engagement. The rise of shopping centre activations, managed by skilled event managers, has become a game-changer for attracting visitors beyond traditional buying reasons. In this blog, we’ll explore the reasons why shopping centres engage event managers to operate activations, the psychology behind people’s desire to attend centres for non-buying reasons, and how these activations benefit both visitors and businesses. To reinforce the significance of these activations, we’ll delve into statistical research from Australian sources. Additionally, we’ll list several different and successful activations that have captivated audiences across the country.

Easter kids’ activities are always fun, but it’s not always easy to find somewhere to take the kids over the Easter school holidays. So, this year, Mask Events partnered with Stockland Birtinya to create an Easter Wonderland (we’re making it a thing) fit for the Easter Bunny himself. Easter styling is so joyful – we […]

Mask Events were so pleased to develop the Flower Festival, another successful activation for Stockland Birtinya Shopping Centre. The new centre continues its quest to increase awareness amongst the community of retailers and services. Mask has continued to create and deliver unique events that get the locals shopping! Of course, we adore playing with flowers, […]

Mask created, organised and managed a three day free food and wellness festival to celebrate the official Centre opening.